SMACKCAST
What is the SmackCast?
Seven Sport Media was not content to just regurgitate the same gamecast that can be found elsewhere on the Web.
For those who demand a more immersive and complete sports experience for their customers, Seven Sport Media developed the SmackCast — the next best thing to being there.
The name SmackCast combines “gamecast” and “smack talk” into a sports experience that offers live play-by-play statistics and live commentary that’s both biting and humorous. There is no other product on the Internet that provides both for the major North American sports — NFL football, college football, NBA basketball, college basketball, Major League Baseball, NHL hockey.
Why is commentary so important?
Every single sports broadcast on television and radio has a play-by-play announcer and color commentator. The play-by-play announcer gives a recitation of the facts of the game. For example, “Adrian Peterson runs to the right and picks up five yards.” The color commentator fills in the blanks with a description of just how Adrian Peterson gained those five yards.
The typical gamecast offers only play-by-play. So your customers will never know that to get that five-yard gain, Adrian Peterson found himself pinned 5 yards behind the line, but plowed over Shawn Merriman, juked a diving Eric Weddle and spun around Quentin Jammer to do it.
Just as it is crucial to every sports broadcast to have the play-by-play and color commentary elements, Seven Sport Media knows it is just as important for Internet gamecasts to feature both.
SmackCast truly is the next best thing to being there.
SmackCast also allows its clients’ customers to use their own user accounts to chat throughout the game.
Both raise the level of entertainment for sports fans, so they will not leave your website. SmackCast is a key tool for customer retention.