The SmackCast provides sports radio stations with a key element they’re missing. A gamecast of their home team is the one thing they don’t already offer. The SmackCast offers excellent advertising and major sponsorship opportunities.
Television stations also reap rewards from the SmackCast. Networks without sports deals can finally profit from the games their competitors have a monopoly on. Stations now have a way to steal some audience from competitors.
For the stations that already air sporting events, the SmackCast is an excellent companion to televised sports because it gives viewers live statistics and links to other scores at their fingertips.
Internet-service providers also use the SmackCast to bolster their sports coverage.